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March 23, 2004
By: TOM BRANNA
Editor
Boston-based Gillette has signed a definitive agreement to acquire the Rembrandt brand of at-home and professional teeth-whitening products from Den-Mat Corp., Santa Maria, CA. The transaction will be completed in the second quarter. Financial terms were not disclosed.“While we will continue our focus on Oral-B’s core franchise in manual and power brushing, this acquisition places us in the dynamic whitening segment that will be a platform for future growth,” commented Bruce Cl...
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